“Action starts here” with the ” Blackberry Boys”. Blackberry has really been trying and trying hard to refurnish its image of being just a business smartphone. With Samsung and Apple refurnishing the smartphone market specifically and the mobile market generally, RIM does need the action to start here soon. To review RIM’s attempts at re-branding I would like to take you Machine Happy people through an unplugged review of RIM’s most commendable attempt at revitalizing the smartphone genre. How? Blackberry Curve 8520 is the answer how. Blackberry Curve 8520, is not exactly a new smart machine in the market, and needless to say covered umpteen times by many reviews is still a matter of curiosity considering its market segment and its pricing equation. Targeted at the lower end market segment which wants a smartphone and a cheap smart machine in that case, the Blackberry Curve 8520 does seem like the perfect answer and the answer to the brand reprisal of Blackberry. But just as the brand conundrum might seem solved for Blackberry, there starts the conundrum of price and a qualitative machine . Lower priced sure,but is it good? That is the de facto question that starts at the end of RIM and Blackberry’s seemingly brand revitalization answer. Lets take an unplugged look at the Blackberry Curve 8520 to maybe move towards an answer .
With a height of 109 mm, width of 60 mm ,depth of 13.9 mm and a weight of 105 g the Blackberry Curve 8520 gives that weighty and solid feel to your palm. While the dimensions aren’t what the average eye would scream sleek or sexy the phone dimensions do represent what Blackberry stands out for ,power in your hands.
DISPLAY: The Blackberry Curve 8520 display is what the average person would say is good. The display features a transmissive TFT LCD, high resolution 320×240 pixel colour display, a light sensitive screen and user customizable fonts.
POWER: The Curve 8520 has a talktime feature of 4.5 hours on full charge and the standard 1150 mAh lithium ion battery gives a standby time of upto 10.5 days or 252 hours approximately.
SOUND, CAMERA ,ACTION : The Blackberry is never positioned as your media device. As such the 3.5mm jack is about all that the machine boasts in terms of a decent audio outlet along with the average speakerphone. The camera is the lower end 2MP camera with fixed focus and a 5X digital zoom. However from user experience the clarity is decent.The best features of the Blackberry are still its trademark 35-key backlit QWERTY keyboard and the optical trackpad located on the front face. The action does lie here in terms of the security protocols including the standard
- Password protection with keyboard lock
- AES or Triple DES encryption with BlackBerry Enterprise Server
- Optional support for S/MIME
- FIPS validation