Instagram’s new terms of service, which go into effect on January 16th, clearly state that your photographs and associated information (like location data) can be promoted by companies without anyone notifying you about the transaction. It’s not even hidden in legalese — it’s right there in black and white:
“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”
This news has definitely spread like fire all around the users of instagram who were happily posting their photos and images on instagram. It has creeped-out the users what’s going to happen to their photos and how are they going to be used. If this was instagrams marketing strategy then it has definitely gone the negative way around for them.Most of the scared users are even withdrawing their accounts out of instagram. The biggest example of this is Nat Geo which posted :
If this persists then what ever popularity it had gained in positive way is all going to sink in a bad way.
If you see, it is definitely a wrong way to market your product, indirectly Instagram has set an example to all the new app developers what not to do while selling your product.
Well if Instagram would had added that the users whose photos are selected for any ad-campaign or any other purpose he will be getting a mail and some cash for his amazing click he /she has worked on. Instagram would had kind of worked as stage for all the great photographers to actually show their talent and gain a good price for their clicks.
Instagram has always had the right to use your photos in ads, almost any way it wants. We could have had the exact same freakout last week, or a year ago, or the day Instagram launched which was not clear in the old terms and conditions opened the eyes of all the users in the new terms and conditions.
Later on instagram tried to solve the issue by revising it’s policy and making it clear to all the instagram users. Also the new policy said that it did’nt give them right to use it and the data of the users was much safer than before.
HOWEVER THE REAL LESSON HERE ISN’T ABOUT TRUSTING INSTAGRAM — IT’S ABOUT HOW MUCH MORE CAN WE TRUST FACEBOOK
All startups learn harsh lessons like this sometimes, but Instagram is a startup no longer: the company just made close to a billion dollars selling itself to Facebook. That’s great, but the downside is that Instagram is now part of Facebook. Yes, Facebook has monotized the life of many people but slowly it’s taking over. So now after instagram it has definitely raised a concern in me that, “Should I even trust facebook any more?” I will have to go through the terms and conditions and definitely give a look to all the social sites where I m sharing my personal information and data.
It’s not just me but for all the social site users MachineHappy recommends a check up on the terms and conditions today and feel safe about your personal photos and information you share on web.