Microsoft to do an Apple?

There was a rumour going around few months back about Microsoft shifting more towards manufacturing their own devices than depending on third party manufacturers to build products that use their OS. This rumour has been partially confirmed with CEO Steve Ballmer’s letter to Microsoft’s shareholders. In the letter, Steve Ballmer talks about a “Fundamental Shift in Strategy” of the company. About the “Shift in Strategy” he says “There will be times when we build specific devices for specific purposes, as we have chosen to do with Xbox and the recently announced Microsoft Surface”.  He also goes on to say “In all our work with partners and on our own devices, we will focus relentlessly on delivering delightful, seamless experiences across hardware, software and services. This means as we, with our partners, develop new Windows devices we’ll build in services people want”. He later on goes onto talk about Microsoft’s new OS, Windows 8 which is going to be available to consumers from 26th of October. Adding to this, he talks about ” consumer cloud services”, which consists of SkyDrive, Microsoft’s cloud storage solution and also about the new Office. Towards the end of the letter he lists future focus areas for the next year and the next decade. Here is what he says are the focus areas:

  • Developing new form factors that have increasingly natural ways to use them including touch, gestures and speech.
  • Making technology more intuitive and able to act on our behalf instead of at our command with machine learning.
  • Building and running cloud services in ways that unleash incredible new experiences and opportunities for businesses and individuals.
  • Firmly establishing one platform, Windows, across the PC, tablet, phone, server and cloud to drive a thriving ecosystem of developers, unify the cross-device user experience, and increase agility when bringing new advancements to market.
  • Delivering new scenarios with life-changing improvements in how people learn, work, play and interact with one another.

With the new “Shift in Strategy”, there is a lot of new products to look out for, from Microsoft in the coming years.

via TheVerge

source Microsoft

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