For some of us growing up in the era of the dawn of smartphones, a few names held key importance. Nokia was a primary one out of these, with the Finnish company being a market leader for many years. The other strong contender for the top spot was BlackBerry . With the advent of Android powered devices and the Android ecosystem, along with Apple and iOS becoming more popular than ever, BlackBerry has had a bleak record for some time now. Even the launch of touch screen devices such as the BlackBerry Z3 , Z10, Z30 or the Passport have not been able to turn the tides in the favor of the company. BlackBerry hopes to change these dismal trends with the launch of its latest device – the BlackBerry Priv. Evidently the first Android phone from the company, it combines the design language of BlackBerry’s earlier devices, the physical keyboard that has been the signature USP of BlackBerry and the ecosystem of pure Android, combined with BlackBerry’s own security features. This is the full overview of the BlackBerry Priv!
BlackBerry is bringing in a major throwback as far as design language is concerned. We haven’t seen sliders in quite a while, and the Priv comes in a sleek slider form. The 5.4 inch display slides up to reveal the physical keyboard, which although makes the phone bulkier and heavier, brings a fresh breeze in terms of form factors.
A 5.4 inch AMOLED display with a 2K resolution is what constitutes the display on the BlackBerry Priv. It is worth noting that this is classic flagship display material (for 2015), and the overall pixel density is a cool 540 ppi. The display is protected by Corning Gorilla Glass 4 protection to safeguard the screen against scratches.
The Priv comes with an 18 MP rear camera, with a Schneider-Kreuznach-certified imaging sensor. Additional features include optical image stabilization, phase auto detect focus and 4K video recording capabilities.
The front camera is a minimal 2MP shooter, capable of recording videos of upto 720p resolution.
Processor and Memory:
The Priv comes with the Snapdragon 808 processor underneath its hood, which comprises of Dual-core 1.8 GHz Cortex-A57 & quad-core 1.44 GHz Cortex-A53 chipsets. The GPU is an Adreno 418 GPU.
As far as the memories are concerned, the Priv comes with 3GB of RAM and 32GB of onboard storage which can be further expanded to upto 2TB using micro SD cards.
Battery and Communication:
The battery on the Priv is a healthy 3410 mAh Li-ion battery, while as far as communications go it comes with all the checkboxes checked – NFC, Bluetooth 4.1, WiFi 802.11, the works.
This is where things get really interesting. The Priv comes with Android Lollipop 5.1.1 on board, with a lot of elegant aesthetic changes that BlackBerry has made. Moreover, there is also a cryptographic key at the hardware level and a DTek security app to monitor the user activity and app usage. All in all, security features are paramount in this device.
Pricing and Availabilty:
The Priv comes with a hefty price tag of $699, and would be popular mainly between people shifting from BlackBerry devices to the Android ecosystem, or true blue BlackBerry fanboys. There has been no word on the availability in India as of now, but it should be making its presence felt in the Indian market very soon.