- Build Quality
- Protruding Lens on Back panel
- Half baked Amigo UI
Gionee is fast emerging as a smartphone manufacturer globally. It has its history of triumphs by capturing the extremely competent Chinese market. Gionee has started the daunting task of capturing the Indian consumers mindset and then creating phones accordingly. Gionee seems to have started out with a mission to convince the entire world that Chinese can manufacture amazing things without really flushing the quality factor down the drain. Elife E7 is Gionee's flagship phone with class leading features at an extremely affordable price. It has the best hardware plugged with a build quality that is laudable.
Design and Build:
Elife E7 has an uncanny resemblance with the Nokia Lumia 1520. The form factor is sleek with no unnecessary bulging parts and cheap chrome bits. E7 looks good from the front with the 5.5 inch display unit making up the front facade. The capacitive touch buttons are hidden neatly below the screen and light up once you tap the screen. The thinned bezel lines adore the horizontal boundaries of the device. Rear panel has a glossy finish and is completely flat except for the lens which pops out like a aliens head. Lens is made out of sapphire glass but again that not a reason to place the lens such that its prone to scratches.
Gionee has fitted the Elife E7 with a 16MP camera unit that screams quality. Camera unit is not that would just rest its laurels on the number of megapixels and actually captures highly detailed pictures with a good exposure level. Autofocus and touch to focus work fine with the latter taking slightly longer time to latch in. HDR mode is good in stitching the areas with different luminosity levels. Macro shots are extremely detailed. The best part is the 8 MP primary camera which is a boon for selfie fans and people who do lots of video chats. Flash is a tad too strong and at times has a tendency to light the subject excessively.
Display is a gigantic 5.5 inch one which has an resolution of 1080p. Viewing angles to be frank are not that great with the brightness dropping at certain angles. Touch is smooth and fluid a rare combination.Touch sensitivity is good without any lags. E7 has a brilliant pixel density at 400 ppi. Amigo layout has those flattened icons and the custom overlay masking the Jellybean. Amigo experience is not as good as the one in the Chinese version assuming that Gionee has dropped the support for many application.
Gionee is powered by Snapdragon 800 processor clocked at an impressive 2.5 GHz and is coupled to a 3GB RAM which is an absolute delight to people who multitask with their phones. Gionee is not employing cost cutting when it comes to hardware the Snapdragon 800 being the testimony. Gaming titles like the Modern Combat and the Dead trigger 2 are run flawlessly no choppy graphics, no frame drops and no lags.
Power On It:
Gionee Elife E7 has a unibody construction which means no peeping inside at the battery. E7 houses a 2500 mAh battery pack which in turn ensures that the device is kept alive for atleast a day before it runs out of juice and cries for a charger. Battery backup is good for a high end device with a Snapdragon 800 processor.
Gionee has been taking care of the build quality, the UI experience and yet maintains the high features to price ratio. I for instance wanted to nitpick about the E7 just because it was a Chinese device and the cost was extremely low but alas i failed in my endeavor and had to accept that the E7 is the phone which is extremely difficult to find faults with. All said and done we also fear that this device might face a premature death due to the fact that people stopped trusting chinese phones long long ago. It would be interesting to see how Gionee would expand its after service network and build the brand in India. Gionee is a machine that can beat Samsung Galaxy Note 3 on the benchmark test any day and yet retail for half the price.