Prices for Micromax Mobiles in India were last updated on August 20, 2017.Micromax is leading Indian smartphone manufacturer which is best known for its Canvas lineup. Micromax Mobiles in India has 193 models being sold in the market. Micromax Canvas 6 Pro is the best Micromax Mobiles available in the market at a price of Rs.9999. The latest Micromax Mobiles to be available is Micromax Canvas 5 Lite Q462 at a price of Rs.6850. Micromax Yu Yureka Plus is one of the most popular Micromax Mobiles, available for best online price at snapdeal. Some of the popular Micromax smartphones with latest offers and best prices are mentioned below. Check out to find lowest price and other offers available on them.
Micromax Canvas A1 price, Micromax Canvas Knight A350 price , Micromax Canvas Nitro price and Micromax Canvas HD Plus A190 price.
Micromax Mobile started back in 2010 locking horns with global corporations like Nokia and Samsung. Micromax has always been India centric with phones like Canvas Power with long battery life and Canvas knight which brings in all the features of the premium smartphones to the budget category. Micromax Mobiles has fought two rungs of battle initially the first one being with home grown brands like Lava and the dirt cheap Chinese phones. It has emerged as the clear winner and is now being accepted as a brand that can equal to or in some cases beat globally acclaimed brands with their smart pricing strategy.
Micromax has hit a home run with its Canvas series which starts as low as 7.5 k and runs upto 19k. This was the first Indian phone manufacturer to capture the budget smartphone segment with feature rich phones retailing for half the price of other global brands yet maintaining decent build quality. Micromax actually started rocketing sales charts when they embraced Android OS bringing it to the next league. Micromax popularized its Android smartphones with dual sim with Indian consumers. Micromax shipped an estimated 5 million units in 2013 which put it at second position in the Indian market. Micromax recently unveiled its plans of going global and started operations in Russia and intends to foray into the African markets very soon. It’s interesting to see how a domestic brand captured the highly brand conscious Indian smartphone market and induced a certain affordability factor for the masses.
Starting from low end budget phones to highend smartphones Micromax has expanded it's collection exponentially but offers all in an affordable budget. Their Flagship devices are competing with Brands like Motorola, Nokia, Gionee etc. For now future really looks bright for this home grown brand that is going global. Micromax plan to expand its low budget portfolio to provide more alternatives and better built quality devices.
Micromax is one of the brands that have enrolled for Google Android's Android One program. It recently launched its first Android One smartphone called Micromax Canvas A1. This device is a better built as compared to most of the Micromax devices so far. It uses the standard configuration decided and provided by Google for this program. Android One is designed to offer Pure Android Experience to user just like Nexus devices. Android One smartphones run on stock android which means they shall directly get updates from Android. Android One program also ensures that there is no bloatware on these devices which enhances their performance drastically. Though Android One allows its manufacturing brands to add some of the useful stuff on these devices.
Micromax has also launched mid segment priced Micromax Canvas Nitro which also runs on stock Android. With this step Micromax is preparing itself to take a leap. Micromax is able to cater and entice low budget and mid budget buyers but somewhere it is not able to cater high end buyers. Possible reason is very evident, it does not offer any smartphone that is priced above 20k. Highend Buyers are currently saturated with premium brands like Apple, Samsung, LG etc. Micromax needs to improve its built quality and designing along with better technical configurations and features to bring highend buyers.
Micromax sells these smartphones and feature phone on both online and offline stores. Offline stores sell at a cheaper price hence able to cater customers who prefer buying online due to easy delivery and payment modes. There are more chances of offers and Discounts online which is why customers prefer online shopping. The page was last updated on August 20, 2017.